What are cookies?
Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).
For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.
The cookies that we use only collect anonymous information to optimise our services, and do not collect personal information.
Please note that not all the cookies on our sites are set by us. Please see the section below on third party cookies.
What cookies does ITV use?
The cookies on our websites generally fall into the category of functional and analytical cookies.
Functional and analytical cookies
a. Analytical cookies
Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.
b. Functional cookies
Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:
• by remembering that you have signed up to view a particular type of content (e.g. sports simulcasts);
• by allowing you to carry information across pages of our website to avoid you having to re-enter information;
• to allow you to access stored information if you have registered with us;
• by recognising your preferences when you return to our website(s);
• by enabling us to serve the appropriate regionalised service relevant to your location; or
• by ensuring that any adverts which you view on our website are not repeated within a short space of time.
c. What functional and analytical cookies do we use?
We have set out below the main functional and analytical cookies that we use:
Name of Cookie What does it do?
SessionID This ties the web browser to the member record so that we can identify who you are (and that you are logged in).
We also use functional and analytical cookies which are operated on our behalf by the organisations listed below to help us deliver our services.
Organisation setting the cookie Name of cookie What does it do? How to reject/delete these cookies?
_utmz This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link). This cookie expires after 6 months.
_utmb We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session. These cookie expires when a user pauses for longer than 30 minutes on a single page of our website.
_utmx etc We use this Google Analytics cookie to generate management information, monitor traffic patterns and perform usability tests. The data is collected anonymously and aggregated. This cookie expires when you close your browser.
When do our cookies expire?
Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website.
Where can I find more information, and how do I turn cookies off or delete cookies?
Find out more about cookies including how to disable/enable and delete them by at the following website www.aboutcookies.org.
Generally you can't delete Flash cookies (also known as local shared objects) with browser controls, but Adobe's website provides information on how to delete or disable Flash cookies. See http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Player.
If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.