I work in ITV online and on-demand in the product strategy and audience engagement department, that's a bit of a mouthful, but I'll explain - it;s part about online product strategy, which is what we're going to do with our online products in the medium-term so in 1 to 3 years, but then it's also partly about audience engagement, which is how do we engage with our viewers through say social media or what we might provide to them on the website or various other platforms.
My career path at ITV is quite interesting and different. I joined ITV three years ago as a developer, that's a programmer, so my day job was very much about technology, I was neck-deep in computer code, but soon after joining I became very interested in product development which is much more business focused, it's about what we do with our products and I was very lucky to have the support of my manager in forging a new path in this direction. The atmosphere at ITV is great at the moment, we're obviously in the middle of a transformational period we've just recently acquired a new chief executive and chairman who are not traditionally from the broadcasting industry, so they're bringing a very different thinking to things at ITV and that's certainly means lots of exciting development in online and on-demand where I work.


