Shona

Here at ITV everyone plays a part in getting TV programmes on to your TV screens, no matter which department you work in you will be contributing to programmes broadcast to millions of viewers across the country. So let's meet some people from across departments and see how we work together to make great TV content.

Shona

The first step is for a programme to be commissioned, now our channels department decides exactly what we need and where it will fit in to the schedule. Lots of ideas are pitched at ITV, but it's the commissioners who have the final say.

Victoria Fea - Commissioning Executive

I'm one of three drama commissioners here at ITV, we commission new shows for the channel and I'm also responsible for spear-heading the development of new projects. We tend to see projects through form the idea stage where, literally, you're sitting in a room with writers and producers all the way through to delivery to the channel. And we divvy up the projects and oversee them as they're going through their different stages of development and production.

Simon Tomkins - Head of Programme Strategy

We have a list of ideas that have come through from various production companies, I sit down with a commissioner and the controller or director of digital channels, we go through each idea, see how relevant and if it will be of appeal to our target audience for whatever channel we're looking at, so in my case ITV3. We also look at how financially viable it is, how it fits in with budget, we put all those criteria together and then make a decision.

Shona

Research plays a vital role in the decisions made at ITV. Every day the �overnights' come in - these are the viewing figures from the previous nights programmes, which are analysed daily. These figures help to predict viewing trends, underpin commercial activity and are key to working out the channel strategies going forward.

John Krzyzanowski - Commercial Manager Research & Insight

In terms of research after a programme has gone to air, we will spend a lot of time setting up measurement and evaluation of that programme which will then be fed back to various parts of the business and what we feedback will very much depend on those business needs. Our commercial partners who might want to know if a specific programme is reaching its specific audience and we would be able to provide that information for them.