What it takes to become a Controller of Production & Operations in ITV Creative

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Think you’re Creative?

Maybe you could work for our in-house ad agency - ITV Creative. Controller of Production & Operations in ITV Creative, Anna Waldeck-Evans, tells us what it’s like.

“ITV Creative is responsible for making on-and-off-air campaigns for all our channels. From the initial brief, right through to the delivery of a campaign, we work with Marketing, Media Planning, and Commissioning to produce content across broadcast, print, digital and social media.

“We’re a diverse team with a range of roles including Creatives, Designers, Producers, Continuity, Campaign and Traffic Management, Design Studio Manager, and Post Production Coordinators. 

We work together to deliver a huge volume of work across marketing campaigns, branding and  special projects, often working with teams such as ITV Events and ITV Commercial.

“My job is to lead the Production and Operations team in delivering high quality work to engage audiences across all our programmes. They’re a brilliant team, full of energy, passion and good humour.

“I started out at ITV as a keen Production Assistant in 1997, and I’ve stayed in the same department. I’ve moved through six roles since joining, with two short career breaks to have my daughters. I’ve learned a lot from others around the business, and had some great opportunities to work on high profile ITV initiatives.

“I’m currently working in my day job as Controller of Production and Operations, as well as a special project to modernise our marketing systems with ITV Technology. I split my time between the modernisation project and advising my team, supporting on any issues with the operations and production side of things, and looking for opportunities for my team's development. And, I work closely with the Department Director, Matt Scarff, and the Creative Leadership team on wider ITV special projects and future strategy.

“Want to work for ITV Creative? Talk to people, be inquisitive, get advice from the experts and get involved wherever you can. Look for any opportunity to be part of something that helps develop your skillsets and gives you more hands on experience, and strive to develop your network of industry contacts and friends. You never know when they will come in handy. And finally be prepared to work hard and you will be rewarded. Production is the best job in the world - but I’m biased.”