Did you know ITV Studios Daytime creates over six and a half hours of live TV every day? That’s around 1,700 hours or 1,000 episodes a year. With programmes on air from 6am to 6pm, there’s a constant buzz!
The ITV Studios Daytime slate is filled with Good Morning Britain, Lorraine, This Morning and Loose Women. The Daytime market is highly competitive and vitally important for both ITV Studios and our network. Most of these programmes run 52 weeks a year and are critical to our share of viewing. Daytime hands the ratings baton over to peak.
All programmes have launched (Good Morning Britain) or been refreshed in the last two years. We’ve modernised the programmes on screen with new sets and looks as well as giving each one a defined editorial focus. We’ve also transformed working practices behind the scenes from a technology perspective (Live-U, desktop editing) as well as creating roles like social media producers to fit our daily, topical programmes.
Love daytime. What's it all about? We spoke to Emma Gormley, Managing Director of ITV Studios Daytime, and Helen Warner, Director of Daytime, about all things Daytime and their newest, loveliest campaign, Love Daytime here.
Good Morning Britain
Piers Morgan and Susanna Reid head up our team of Journalists on Good Morning Britain between 6.00am and 8.30am, Monday to Friday. It’s our first edition. engaging, news-driven content is our number one priority and is at the heart of everything we do on Good Morning Britain. We’re a tabloid news show, which aims to inform, entertain and put a spring in our viewers step each morning. They’re waking up to everything they need to know for the day ahead.
After 30 years in television, Lorraine continues to go from strength to strength from 8.30am to 9.25am every morning, Monday to Friday. The programme offers live, topical and glamorous content. It’s inspiring and upbeat in everything from food and fashion to celebrity or human interest interviews just like its presenter! It’s had an exciting time commercially too with a book and DVD to its name within the last six months.
One of our flagship programmes, This Morning is celebrating its 28th year in 2016. It’s presented by Phillip Schofield and Holly Willoughby. In September 2015, we refreshed and modernised it in all ways and have exploited the studio’s fantastic location on the South Bank, which has the best view in London. This Morning is a live, daily magazine programme on air between 10.30am and 12.30pm, Monday to Friday. It’s a mixture of topical human interest, consumer campaigns, food, fashion and showbiz plus the latest hacks and trends. It has a well known on-screen family and a new blonde, Clover, our puppy with a purpose.
Want to know what its like to be an Assistant Producer in Daytime? Daniel Harris tells all here.
Our ITV Studios Daytime slate ends with Loose Women, running between 12.30pm and 1.30pm, Monday to Friday. It’s a daily panel show discussing the day’s latest issues and topics from a female perspective. Our Loose Women are all household names. They’re bright and ballsy with an opinion on what’s happening in the world and are also happy to share what’s going on at home. It’s not Newsnight nor is it a hen night!
Loose Women has become the first ITV daytime show and the second ITV Studios series to be certified as an albert+ sustainable production. The albert+ logo will appear in the Loose Women credits, read more here.
Entry Careers in Daytime
Here's just one of our many success stories, Rachel Fofie started as a Creative Access trainee. Halfway through her internship, she was offered a permanent role in ITV Daytime. Read how she did it here.