Potato is a production label established in March 2012 and forms part of the ITV Studios group of companies in the UK.  Potato is home to a number of successful formats, including The Chase (ITV), The Big Reunion (ITV2), Four Weddings (Sky Living), Britain’s Secret Treasures (ITV) and Autopsy: The Last Hours of… ( Channel 5) and more recently added Ninja Warrior (UK) to its portfolio.    

With a proven track record producing a wide variety of award-winning programmes, Potato brings together a group of highly experienced producers and directors with years of experience in Primetime Entertainment, Factual & Documentary, Factual Entertainment, Music Entertainment and Daytime programming.

Our people are the most important part of Potato, which is why we work so hard to find the right people to make our programmes and join our team. We’re passionate about what we do and we seek out like-minded people who share our passion.  At the heart of everything we do is a group of experienced, talented, passionate and focused creatives with a proven track record and a desire to create great new programmes.  We work closely with broadcasters to make sure we put the right production talent to each commission.

Find out more about Potato here or follow us on Twitter

For freelance opportunities with Potato please register your CV with Talent Manager here