Online, Pay & Interactive

Online, Pay & Interactive

Looking for variety in your day-to-day role? You’re in the right place. Our Online, Interactive and Pay & Distribution teams guarantee you’ll be involved in a range of projects that keep your work life interesting and exciting every day.

Working with a number of areas inside ITV plus our friends at major broadcasters, you’re sure to play a valuable part in helping to entertain our viewers wherever they’re watching and whatever device they’re watching on.

Each team offers a fun and fast-paced environment. And you’ll be working alongside creative and practical people who have a passion for digital and TV, just like you.

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The Online team works on everything digital, from producing content, to improving our online user experience and providing web solutions. The amount of content viewed online is ever-increasing, and so the Online team is constantly evolving and innovating, making it an incredibly exciting place to work. If you are creative, pragmatic, and have a passion for digital and TV, a career with our Online team could be perfect for you.

Our Online department includes Commerce & Ventures, which creates brand partnership opportunities, from live events to mobile apps for game shows like The Chase. The Customer Engagement, User Experience and Design team is responsible for our online ecosystem, delivering user-centred design solutions. Our Online Editorial team is responsible for audience-facing editorial content within online products, apps and social media, creating digital content with delights and entertains audiences. Product Management manage the end-to-end lifecycle of our digital products, while Agile Delivery Managers help champion and implement agile processes including Scrum and Kanban. Finally, the Business Planning & Insight team supports all our Online Services and helps them continue to grow with data-driven insights and performance reports.

Pay & Distribution

Pay & Distribution is responsible for our pay-TV strategy and the delivery of paid content. The team manage our premium TV channels like the international ITV Choice and ITV Encore, our first UK pay-TV channel, as well as content on third-party platforms like Sky and NOW TV. They also look after our subscription Video on Demand service, ITV Essentials.

Within Pay & Distribution, the On Demand Content team works specifically to deliver ITV On Demand content to platforms like Sky, iTunes and ITV Player, helping promote our programmes on these platforms and making sure they work smoothly.


The Interactive team delivers and oversees all the events which run across our channels, including competitions, votes, audience interaction, charity events and more. The team works closely with Network Commissioning, production companies, rights holders and a range of other stakeholders to make sure our events are managed to our high standards. The team includes our Interactive Producers, who look for for opportunities and ideas for interactivity, source competition prizes and help set up our interactive services. Operations are responsible for testing, service acceptance and day-to- day management of our interactive projects across the ITV schedule, including all our votes, polls, competitions and discussions.

Check out ITV Competitions here