Research

Our Research team is the voice of the audience. The team delivers an unrivaled understanding of viewers to all areas of ITV. This super-serves commissioning and supports ITV Studios and international growth in line with the company strategy. The team uses insights and case studies to show customers the true value of ITV advertising. They conduct primary research studies to tackle business challenges, keeping ahead of changing technology and viewer behaviour to safeguard our future. Read more about the great work our Research teams do here

Channel Performance - what's it all about? We spoke to Jen Oakley, Channel Performance Manager, to find out. Click here.

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The department is made up of five teams: Commissioning and Studios, Measurement, Planning, Commercial and Strategy, Performance and Online. Each team provide and interpret specific research data, both qualitative and quantitative, and work collaboratively, in cross-department teams, on some wider projects.

Audiences - what's it all about? We spoke to Paul Craigen, Head of Audiences, to find. Click here

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Our Research team picked up an award for Excellence in Research Presentation for their project, Primal Screen. It was an in-depth study looking at the unique relationship between TV content and viewers, launched as if it was a TV show, more details here

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