A Day in the Life of... Channel Performance Manager

A Day in the Life of... Channel Performance Manager

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Jen Oakley, Channel Performance Manager

Want to be an Overnight success?

Standfirst: Our Audiences, Strategy and Performance team is responsible for gathering and analysing viewing data about our shows, but what’s it all about? Channel Performance Manager, Jen Oakley talks Love Island, Family Guy and Ant & Dec.

“The most important part of my job is communicating how our family of channels is performing in the TV ratings to the rest of the business. It’s essential for different parts of the business to understand what’s working well for each channel. Although this sometimes means delivering bad news, it’s great when you have a real success that you can share with everyone at ITV. 

“Love Island beating Channel 4 and Channel 5 in the key audience of 16-34 year olds has been a real highlight recently. And it’s nothing to do with my job, but seeing Ant and Dec in reception at Southbank also counts. I’d been waiting for four years to spot them, by the time it finally happened.

“My day normally starts with reviewing how our channels performed the night before - our Overnights. I do this for our shows and our main competitors too. I’ll then create reports about general channel performance, and create reports for any colleagues who’ve requested them from other departments, who need them to help with their everyday work. I might then look at how a change in our schedule can affect our TV ratings, or look at how a new programme has had a positive effect on one of our channels - like the introduction of Family Guy on ITV2.

“If you want to get into research at ITV, I think first and foremost you need to be passionate about TV. Our work revolves around what our audience loves, and the easiest way to understand viewers, is to be one ourselves.”