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What have you made brilliant today?

We operate the largest family of free-to-air commercial channels in the UK, and deliver our content through linear television broadcasting and on demand via the ITV Hub. 

Holly and Phil from This Morning on scooters

Doing things the ITV Way is about being creative without fear or caution.

Our family of channels consists of ITV main channel, which is the largest commercial channel in the UK, ITV2 and ITV3 - the two largest digital channels in the UK, ITV4, ITVBe, and CITV. The teams in Channels are the masterminds who decide what we see on our screens, they keep our channels packed with the best in high quality programming. That means dramas, soaps, celebrity and reality fly on the wall compulsive viewing, factual programming, news, sport, and more. We also ensure that we knit the commercial side together with the creative side of our business.

Explore our Channels team
Coop van on Coronation Street


The teams in ITV Commercial are responsible for strategically partnering with agencies and advertisers building new digital capabilities and delivering data-driven TV advertising by creatively integrating brands with our content. 

Find out more about Commercial
Marcela TV shot


We’re home to the highest quality and most popular telly. Whatever the show, we make TV together, we make it new, and we make it brilliant - and our Commissioning teams play a huge role in doing just that.

Find out more about Commissioning
Ranvir Singh

ITV News

The world moves fast these days. Any news programme, newspaper, or current affairs programme will tell you that.

Here at ITV News, we’re able to move more than fast enough to keep up.

And it’s all thanks to the ITV Way, and how it inspires us to get things done, and keeps us on track - especially in times of change.

Find out more about ITV News
ITV Victoria

Programme Strategy & Scheduling

It’s one thing making content that our audiences can’t get enough of. It’s an equally huge challenge to make sure that they’re able to watch it.

That’s where our Programme, Strategy & Scheduling team come in.

Explore Programme Strategy & Scheduling
Sport gives back awards

ITV Sport

Our sport team is responsible for all of ITV’s in-house sport programming, and like the athletes we cover, we’re all focused on performing at our best as we deliver our More than TV strategy.

Find out more about ITV Sport
ITV Hub advertisement

Video on Demand

At ITV, we're not just transforming our business into a digital first organisation. We're also transforming broadcasting by making our brilliant shows available wherever, whenever and however our audiences want to watch them.

That's what our More than TV strategy is all about. And our Video on Demand products are right at the heart of it all. 

Explore Video on Demand
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Direct to Consumer

Being More than TV means interacting with our audiences and consumers in more ways than one. And our Direct to Consumer (DTC) team is where it all happens. 

Their challenge is to figure out how we can monetise our consumer interactions through competitions, live events, merchandising, pay per view, SVOD, and, in the future, shopping and gaming too.

Explore Direct to Consumer

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