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Brand Partnerships and Commercial Support

Home > Business Areas > Broadcasting > Commercial > Brand Partnerships and Commercial Support

The ITV Way is all about creating better stories and fresh ideas that connect with millions of people.

And our Brand Partnerships and Commercial Support team is the kind of place where you can really make it new.

Find out what the team does here…

Commercial Marketing

Our Commercial Marketing team produces market leading campaigns and experiences that promote the power of TV. The idea is to raise our profile and awareness amongst customers, media agencies, clients and creative agencies, and to make sure all key messaging and branding is consistent and positively reflects our business. The brands they look after include industry-leading ITV Palooza, ITV Showcase and TV United, along with collaborations with Channel 4 and Sky, and they maintain a strong digital presence on itvmedia.co.uk and on the @itvmedia Twitter account.


Client Strategy & Planning

Client Strategy and Planning works closely with advertisers to help them build their business and brands by making the most of their TV investment. The team uses our expertise in audience insight and popular culture to help advertisers engage their customers more effectively, help clients explore the newer ways of using and targeting TV through the ITV Hub and help develop better ways of evaluating the impact of TV advertising.


Sponsorship Activation team

The Creative Partnerships Sponsorship team manages the sponsorship of all ITV programming across all our channels. That means seeking out potential commercial opportunities around each programme, while working with production, licensing, multi-platform and product placement to put together and price up sponsorship packages. It’s also about working closely with media and creative agencies to produce sales material, bring sales teams up to speed on new opportunities, and manage the delivery and evaluation of sponsorship campaigns.


Account Management team

Account Management leads on brand activations around TV sponsorships and licensing-led partnerships which run alongside big and bold headline sponsorship, product placement and channel partnerships for our shows.

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