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Direct to Consumer

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Being More than TV means interacting with our audiences and consumers in more ways than one.

And our Direct to Consumer (DTC) team is where it all happens.

Their challenge is to figure out how we can monetise our consumer interactions through competitions, live events, merchandising, pay per view, SVOD, and, in the future, shopping and gaming too.

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Direct to Consumer

Right now, we generate revenue in the UK through our ITV Hub+, and we’ve recently agreed a joint vision for BritBox UK with the BBC.

Internationally, we work with BritBox US in the US and Canada, and Cirkus in the Nordics, Germany, Austria and Switzerland, and this is just the beginning of our Direct to Consumer story.

I'm a Celebrity Experience launch event

Gaming, Live Events & Merchandising

What’s the first thing that comes to mind when you think More than TV? For us, Gaming, Live Events and Merchandising are near the top of that list, and we’re building an innovative and entrepreneurial team that’s focusing hard on brand new and profitable opportunities in partnership with our ITV Studios UK brands.

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ITV Viewer Services team at Awards

Customer & Viewer Services

We wouldn’t be here if it wasn’t for our customers, our viewers and our audiences, which is why our Customer & Viewer Services team plays such an important role across our business. Just as ITV is for everyone, the team supports everyone who needs us, and is essentially one huge customer service function based in a modern and fast moving call centre environment. 

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ITV competitions

Interactive Competitions & Voting

Being More than TV means engaging with audiences off-screen as well as on-screen. Join our Interactive team and you’ll be part of the team that engages our viewers every day through our onscreen competitions and votes and via the ITV WIN website. 

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