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Content Supply & Distribution

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As the backbone of ITV, our Content Supply and Distribution team is responsible for connecting our creations with our customers.

They take the TV that we’ve made new, made together, and made brilliant, and get it on air for our audiences to watch.

That means making sure it hits all of our linear and on-demand platforms correctly, that metadata, audio and video, and access services are correct, and that it all happens in our signature ITV Way that reduces issues, supports our team’s development and improves our performance.

On the Channel Operations side, it’s all about looking after television schedules, creating press and transmission playlists and managing our playout and distribution providers. Across the department, you’ll find Channel Scheduling teams solving the puzzles that our channel transmission playlists are and ensure they deliver maximum value.

Transmission Operations teams are responsible for relationships with our partners such as BT, RedBee and Arqiva that play key roles in our broadcast chain, while Core Ad Tech and Ops teams work to ensure our breaks are in line with client, sales team and regulation requirements.  At the same time, they are also busy working on the future of targeted advertising, supporting our new platform Planet V. 

Our Specialist Broadcast Services team handles regulatory scheduling and regionality issues, working hard to support the 23 regional variations of our Main Channel as well as our digital channels. 

On top of that, we have Archive specialists, Content Delivery and Content Operations coordinators working closely together to deliver our content in the right place, in the right time, in the right format. 

All of these functions are supported by our CS&D Technology teams that continuously evolve the ITV ecosystem with business and results driven approaches. They work on tailor-made products used by our colleagues both within the department and within the wider ITV, managing platform development, service changes and launches. 

Finally, there’s ITV Signpost, which is a true centre of excellence for on-screen sign language production with diversity in its DNA. Based at Television House in Gateshead, and home to on-screen sign language presenters, technical production specialists, animators and creative production specialists, the mixed-ability team provides sign language content for our family of channels. They’re also behind the award-winning Signed Stories app - the world’s first animated storytelling app available in British and American Sign Language. 

Joining them are Access Services colleagues, who provide all subtitles and audio descriptions for content going out on our channels, ensuring our shows are accessible to as many of our viewers as possible.

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