Skip to main content
MENU
Colleague working on chart presentation at desktop

Data

Home > Business Areas > Corporate > Technology > Data

Data doesn’t just drive our business - it drives every decision we make.

It’s also what powers the thinking behind the ITV Way, and it helps us understand what we need to do to inspire our existing audiences and reach out to new ones, perform at our best, and deliver our More than TV strategy.

Here’s where our data teams make the most impact…

Behavioural Data Engineering team 

Our Behavioural Data Engineering team own the systems that collect, process, and analyse mountains of behavioural data. These systems provide the insight that drives business decisions, power features on the ITV Hub, and help us understand how our services are being used, and how to make them better for our registered 30 million users.

Data Insight Group (DIG)

Established in 2018, our Data Insight Group brings together our Analytics and Data Science teams into one area of best practice. The team works closely with all data-rich areas of our business including ITV Hub, ITV Interactive, Marketing, Commercial and BritBox, and is growing fast as we move towards being a fully data driven digital business.

Data Analysts

Our Data Analysts help establish measurement frameworks that optimise business performance. It involves delivering regular reports and ad hoc insight projects, looking at how our content and products are being used, delivering trend analyses, and setting up tests and experiments.

Data Scientists

Our Data Scientists are here to figure out how we’re able to affect user behaviour more directly. For example, they build the models and algorithms that recommend content to ITV Hub users that can improve their viewing experiences. It’s all about using advanced techniques to manipulate huge datasets, exploring patterns, and identifying features for model development. The team has a strong background in Mathematics, Computer and programming in languages such as Python or R.

Advanced Advertising

Our data team works in collaboration with commercial and advertising technology to drive more effective advertising on ITV Hub. Using first party data and sophisticated modelling methodologies, we develop audience insight that support our clients to plan their marketing campaign, addressable products that ensure their ads reach the most relevant audiences for their products and services, as well as measurement solutions that demonstrate the effectiveness of ITV advertising in driving business outcomes.

Latest vacancies

Read our latest news

ITV_Advisory_Council.jpg

ITV announces their Cultural Advisory Council

As ITV extends the Diversity Acceleration Plan going forward, ITV is expanding its efforts to include a focus on disability and socioeconomic diversity.

Discover our Cultural Advisory Council
Two_female_journalists_sat_at_desks_with_headphones.jpg

ITV News Traineeship: What’s it really like?

Ever thought about a career in News Journalism? We've got you covered with our News Traineeship open for applications. But don't take our word for it... hear from some of the great colleagues that have taken part in the scheme.

Hear from the team
Woman at computer screen with headphones on

Let’s talk about Technology!

Find out about the ITV Technology blog. Introducing stories from the people creating and building technology at ITV.

FInd out more about ITV tech
Male colleague working from home on desktop

Technology at ITV - What sets us apart?

At ITV, technology underpins everything we do. Our teams never stop learning, and sharing with teams across the company and across the industry.

FInd out more about ITV tech
Colleague pointing at computer screen

Applying to ITV with a disability

If you have a disability, we want to make sure you can thrive in our recruitment process, which is why we’re taking a number of steps to ensure your needs are met.

Find out about applying with a disability