Digital Channel & Acquisitions

Digital Channels & Acquisitions are responsible for all of the digital channels in terms of programming strategy and editorial direction. They also oversee the Programme Acquisitions function within ITV.


The Acquisitions team is responsible for sourcing the most commercially viable films and programming from international and UK distributors for the ITV family of channels. With a career in Acquisitions at ITV, you’ll be involved with negotiating and  securing the best possible deals for ITV, and working with the scheduling team to make sure all content fits with the relevant channel’s strategy and editorial needs.

Digital Channels

The digital channels are all of the smaller channels, namely ITV2, ITV3, ITV4, ITVBe, ITV Encore and CITV. They exist as a family, each targeting different audiences with a mix of genres:

ITV2 is our entertainment channel for young people, with a range of content including original scripted comedies and panel shows, American series and films.

ITV3 is the home of popular classic drama series from ITV, alongside a selection of choice factual and entertainment programmes.

ITV4 offers a mixture of live sport and factual and entertainment programming aimed at men. These are supplemented by films, acquired content and a number of series from the ITV archive.

CITV is aimed at younger viewers aged 6-12 years old. It offers a sometimes irreverent mix of animated and live action programming, including homegrown commissions and presentation items created by kids themselves.

ITV Encore is a pay TV channel (for Sky customers) with a schedule dedicated to quality drama from ITV. It also commissions original, high-end drama.

ITVBe is our newest channel, targeting young women. It’s dedicated to lifestyle and entertainment programming from the UK and US, featuring real lives and big characters.