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The ITV way

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Here at ITV, we’re a business that leads, not follows.

We’re a business that leads, not follows. We’ve built a culture of doing things differently, and an environment where we see things from everyone’s point of view. It’s fast moving, exciting, and genuinely inspirational… and we call it the ITV Way.

It’s how we describe our ways of working, and it inspires us to get things done. It helps us to perform at our best and deliver our More than TV strategy. It keeps us on track, especially in times of change. It’s how we work together, and it’s what we strive for every day.

At the heart of The ITV Way are our three core promises that sum up our culture - to Make it Together, Make it New, and Make it Brilliant. And here’s what doing things The ITV Way means to everyone who works here…

Make it Together

ITV is for everyone. It’s yours, it’s ours, it’s open. So, we take ownership of everything we do, and we’re proud to embrace every difference. We work on a foundation of trust to harness new ideas, come together in extraordinary teams and challenge ourselves and each other to do brilliant work. 

What have you made together today?


Make it New

ITV is a place where you can make things happen. New ideas. New technology. New shows. New takes on old shows. New relationships with audiences and customers. There are no barriers here because we need to change daily as we stay focused on reaching our audience of millions. And when we do this, we change more than just ourselves: we change the game.

What did you make new today?


Make it Brilliant

At ITV we connect with millions of people every day. We make content they can’t get enough of, and which reflects and shapes the world we live in. And we do all of this through the power of creativity. But not just any creativity. This is creative at scale. Creativity without limits or boundaries. Creativity from everyone, for everyone. Every day.

What have you made brilliant today?

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