Established in March 2012 and part of the ITV Studios group of companies, Potato is one of the fastest-growing Production labels in the UK, producing 400+ hours in 2018.  With an increasingly diverse range of primetime Entertainment, Factual Entertainment and Comedy Entertainment formats, and working with some of the UK's biggest stars of TV & Film, Potato is home to an impressive array of hugely successful, high-ratings, Channel-defining series in the UK and globally, including The Chase, Ninja Warrior UK,  Autopsy: The Last Hours of…, My Favourite Sketch, Celebability, Mummy Diaries, Paddington 24/7, An Hour To Catch A Killer and Four Weddings.

Potato brings together a group of highly experienced producers, directors and developers with years of experience in Primetime Entertainment, Factual & Documentary, Factual Entertainment, Music Entertainment and Daytime programming to create and produce a wide variety of award-winning TV shows, Digital and Social Media Content.  

Our people are the most important part of Potato, which is why we work so hard to find the right people to make our programmes and join our team. We’re passionate about what we do and we seek out like-minded people who share our passion.  At the heart of everything we do is a group of experienced, talented, passionate and focused creatives with a proven track record and a desire to create great new programmes.  We work closely with broadcasters to make sure we put the right production talent to each commission.

Find out more about Potato here or follow us on Twitter.

For freelance opportunities with Potato please register your CV with Talent Manager here.