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We’re More than TV

Home > About ITV > More than TV

We connect with millions of people every day through the power of creativity at scale.

We make content they can't get enough of, and which reflects and shapes the world we all live in. While our past was all about broadcasting, we’re now much, much More than TV.

Our plans for the future are ambitious. We want to be a multi-platform media company, not just a broadcaster. We want our audiences to be global, not just national. And we want those audiences to be able to view content however, wherever and whenever they like, instead of just watching catch up when it’s convenient for them.

And we also want to achieve all this the ITV Way, too. That means working together, making new ideas happen, and inspiring everyone to be creative in everything they do.

But above all, being More than TV means meeting our strategic priorities, and by 2023 we want to:

1) Transform Broadcasting
We want to make our brilliant content available wherever people want to watch it. And we want to be able to offer the most effective advertising possible for brands, including addressable advertising, on our Hub and on linear channels.

2) Grow our Studios
We want to produce and distribute the best global content, with a focus on maximising the value from our IP - in other words, the programmes, talent and creative ideas that we own.

3) Expand Direct to Consumer
We want to broaden the ways we interact with consumers, including growing BritBox in the UK and abroad, as well as launching exciting new products in shopping and gaming.

What makes ITV, ITV? 

At the heart of our plans to become More than TV are People, Partnerships, Digital and Rights. They’re what makes us, us.

Here’s how they fit in to our future:

  • People - We’re continually looking at how we work to make sure we're agile, quick to react to trends and have the right skills across our organisation as the world around us changes.
  • Partnerships - We’re focused on driving more value out of our existing partners, including platforms and other broadcasters, as well as building brand new partnerships.
  • Digital - We’re committed to creating a digital culture right across our business, where everyone in any role in any team really understands how to use digital to drive efficiency and value.
  • Rights - We’re fully hands on when it comes to managing the rights of all our content, as we monetise it in the UK and globally.

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